The hottest IBM lures employees' creativity with 1

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IBM: use 100million dollars to entice employees to create ideas

"a cup of tea, a screen of foreign language, and eyes full of Venus", which is the name of Christina of IBM Shanghai Branch MSN these days, and also a reflection of her work. From 10:00 p.m. on September 12 to 0:00 a.m. on September 16, Beijing time, it is the second stage of IBM's "innovationjam" (impromptu Innovation Discussion). The key to this stage is to conduct a "feasibility study" on the 31 best "ideas" selected in the first stage, and finally select several ideas, which will be implemented with the IBM development fund of US $100million. This colleague not only has to organize and coordinate discussions among IBM employees in Shanghai these days, but also does a lot of translation

indoor creativity

on the afternoon of September 13, the 805 conference room in Ruian square, Huaihai middle road was very lively. All IBM ThinkPad notebooks were lined up. Most of the participants were engineers from the software development center. Houyongrong is a little excited at the moment. An idea he put forward in the first stage has been approved by the innovationjam leading group of IBM's U.S. headquarters. It is now ranked among the top of the views and is being intensively discussed by everyone. "Maybe your idea can be implemented with the 100 million dollar fund." "It's not that easy," his brother encouraged Someone nearby began to ask, "which is the largest molecule of salt or water?" "Tell me not to do anything. Once the card is identified, the physiological identification will be done. After the vein is identified, the vein can withdraw money." From time to time, some people hold the notebook and join at any time

there are also many pages and ideas in the first stage. At this time, 31 have been screened out. Among them, 10 ideas on "four directions access" for transportation have entered the second stage, including digital entertainment supply chain, railway in the 21st century, public transport information integration services, etc. After numerous bottlenecks, setbacks and pains, the "railway of the 21st century" has been launched. This new type of railway is interpreted as the use of advanced information technology, models, optimization technology and channels to greatly change the current situation of railway transportation. The market driving force, innovation focus, use of emerging technologies, target market and commercial value of this new type of railway are also explained in detail. The most representative posts were placed on the right side of the page. Lim of Malaysia suggested, "why not consider building a railway connecting countries and continents on a national basis?" Rupert Wei of Taiwan thinks that if the railway can be used in the daily traffic of quiet small cities and crowded big cities, people in small cities can get more development opportunities if they go to work in big cities every day

the discussion was focused on several issues. Is there the greatest need to improve the railway? What features of the improved railway will increase your likelihood of using the railway? How can advanced technology be used to improve these features? Who is most likely to pay for these improvements? Who is more suitable, the government or the private enterprise, to manage the dimensional tolerance of plastic forming parts with the most stable shrinkage characteristics? 110, 120 and 130 can be selected to organize the railways of the 21st century

although at this stage, jam can still post for discussion anytime and anywhere as long as he has an account, the conference room is still the most atmosphere place. A notebook, a glass of water, colleagues who can discuss at any time, and various creative jokes have relatively high efficiency and output. He is a little tired. He can pick up the notebook and leave at any time. Before leaving, he will wear a cap as a souvenir. This scene is somewhat "indoor creativity", improvisational and inspired

The organization behind

is different from the big discussion in the first stage, in which tens of thousands of people participated. An obvious feature of the discussion in the second stage is "lean troops and simplify administration" In the first stage, due to the large number of participants and lack of sense of direction, each section often needs a "joint leader" to trigger the direction of the discussion, and control irrelevant discussions at any time to ensure the "concentration" of the discussion Zhouweikun, CEO of IBM Greater China, was one of the two "co heads" of the "Sifang Tongda" in the first stage. Ten ideas in this sector were included in the discussion in the second stage, ranking ahead of other sectors. In the second stage, as the content has been focused on 31 ideas, and the scope of discussion focuses on the main four to five issues under each idea, the discussion at this stage will no longer arrange relevant responsible persons, but advocate "distribution" as much as possible on the premise of "concentration"

Guotao is the internal corporate culture communication manager of IBM Greater China. She is also the main organization coordinator of jam China this time. She said that before entering the second stage, IBM specially organized a team of hundreds of laboratory engineers to screen out the 31 ideas, mainly based on factors such as the possibility of technology realization, the size of business value and social value, and the potential of business and technology. At the same time, another independent core group raised four to five practical problems related to the technical and commercial implementation of these 31 ideas. The people for the second stage of discussion are mainly divided into two categories: technical experts and industry experts. Technical experts are mainly engineers from various laboratories. IBM has ten laboratories in China; The other type of industry experts are mainly from GBS (global enterprise consulting service) and IBM Business Value Institute. Such a crowd arrangement may improve output in a shorter time

even so, experts still have preferences and countries. According to Guo Tao, Chinese experts are more interested in topics closely related to the Chinese market, such as medical care, urban public transport and energy. "For example, some people have pointed out that there is a big problem with the current railway ticketing system. Many people cannot buy tickets when they go home during the Spring Festival. The main railway problems that China needs to solve are long-distance transportation and transportation of a large number of people." This is obviously different from the United States. "The railway problem raised by Americans is how to strengthen the connection between cities and suburbs, how to make the railway faster, more comfortable and more punctual (calculated by minutes and seconds), and even the problem of sound insulation walls." This means that an idea can derive different projects or even new ideas according to the differences of national conditions

although differences in ideas sometimes lead to language barrier, sometimes the method of a can also be used to solve the problem of B, resulting in the effect of "stones from other mountains". Guo Tao said that she had been to New York. On a road near the river, there was a street light every 100 meters, but there was never traffic jam here. "The whole traffic light conversion system has been calculated and is very intelligent. The interval can be changed at any time according to the traffic conditions." In Guangzhou, where she lives, "it may be a red light when the traffic is deadly; it may be a green light when no one has been there at all." "This is a technology that can be used for reference."

according to the organizational procedure of jam, at the end of the second stage to the 15th, only detailed technical and commercial operation schemes for each idea will be given. The idea that was finally selected to receive a $100 million sponsorship will not be finalized until November. "The originator of this idea may be responsible for the implementation and resource scheduling of this idea." In any case, being chosen is a pleasant experience

distance from reality

despite his technical background, Jin Jiwen of the software development center still understands the "gap between ideal and reality" He is happy to talk about how to improve China's medical system, "Nowadays, large hospitals are often overcrowded, and small hospitals are empty. However, large hospitals often require us to do a lot of examinations. These examinations may be expensive and time-consuming. Some patients still come from other places, and these procedures waste their time and money. If we can establish a system so that patients can have pre-treatment at home, or know what examinations they need to do in advance, and disperse them to other hospitals In this way, the efficiency of both large and small hospitals may be improved. "

nevertheless, Jin Jiwen also understands that even if such a system is developed, large hospitals may also adopt an attitude of exclusion, because this is tantamount to helping small hospitals rob their own business. "Now almost every hospital does not recognize the inspection of other hospitals, and everything needs to start from scratch." How to separate the interests between hospitals is no longer a problem that technology can solve

the implementation of many ideas in jam this time is not only based on technology, but also on society. Houyongrong's method for testing film friction coefficient through SOA technology specifies that GB 10006 and other technologies are mainly used to connect the transportation systems in big cities such as bus, subway and taxi, and connect these transportation systems with or laptop terminals, so that people can directly query the shortest transportation mode through the terminal. "These modes of transportation may be operated by different departments, and it is not easy for them to connect smoothly."

many of these issues involve who will pay and who will benefit if the relevant interests between different social units are divided. One of the most serious social problems is that the improvement benefits of these technologies can often be external, but they need to be paid by an internal unit. Obviously, these problems are difficult to solve in a short time. If, in the third stage, IBM has finally completed the innovation of a certain technology with an investment of 100million yuan, but the business value cannot be realized due to external social reasons, how to continue? Guo Tao explained, "we will try our best to promote it at the social level. Even if it cannot be solved for the time being, once it is solved, we have the reserved technology, and we will certainly become the beneficiaries of this field by adding some functions to meet their needs." (end)

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