Four characteristics of the overall cabinet retail

2022-07-22
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[Kimberly home] there are many reasons to be a successful overall cabinet retail store. Today, when terminal resources are quite scarce, the rapidly developing household building materials industry, especially the overall cabinet industry, makes it in a slow wandering

[Kimberly home] there are many reasons to be a successful overall cabinet retail store. Today, when the terminal resources are quite scarce, the rapidly developing household building materials industry, especially the overall cabinet industry, has seen the dawn of the slow wandering retail industry. Compared with the traditional retail format, the characteristics of the cabinet retail format are as follows: 1. The business area of a single store is relatively large. As a highly personalized product, the overall cabinet products need a large business area to provide rich product displays, which is the premise guarantee to meet the needs of customers at different levels. At the same time, due to the relatively large volume and quality of goods, as well as considering the business premises and rental costs, most building materials retail enterprises have a certain area of parking lots, and most of them are located in suburban areas with convenient transportation. 2. Cabinet sales in the mode of chain franchise is similar to other retail industries. Every retailer has a certain radius of radiation. If you want to cover more consumer demand, you must increase stores and make a reasonable layout. Therefore, most home building materials retail enterprises not only operate in a single store, but also adopt chain operation to expand market share. At the same time, each chain store often adopts the same layout and management. Kimberly's overall cabinet effect picture 3. Taking the store (exhibition hall) as the carrier, the sales activities are carried out in a wide range and through multiple channels. Generally speaking, the buyers of decoration materials are mostly decoration companies, and the buyers of decoration materials are mostly end consumers. Because the single value of cabinet products is large, the purchase of decoration materials is a relatively rational process, which is rational consumption. The premise of all sales is to take the store as the core, carry out sales activities through multiple channels and a wide range. Compared with daily necessities and other retail formats, there are many hidden consumption channels, such as the cooperation between cabinet enterprises and decoration companies, which is a transaction process in which sales can be reached almost without seeing products and stores. 4. It is closely related to the ups and downs of the real estate market. As a downstream industry of the real estate industry, the rise and decline of real estate is closely related to the development of the overall cabinet industry, and is even decisive for the expansion and development of the industry. Especially under the "eight national regulations" and "purchase restriction order", which suppress the real estate, it has a great impact on the development of the home building materials industry

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for more information, please pay close attention to the official website of Kimberly's overall home furnishing, the top ten brands of cabinets: http://www.xmjbl.cc/

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